About

DP Customer Marketing can customize our services to meet our client’s needs to better engage with their customers.

Customer Advocacy Components

Reference Program Design

Whether designing a new reference program or relaunching an existing program, we can guide you through concept development, program mission, goals and training. As your program evolves we can customize our services to support all the components of your customer advocacy program.

Recruitment

Customers are your strongest assets. We can develop a recruitment plan to track recent wins, capture the details of your customers’ successes and nurture them into references. Strong customer advocates are crucial to increasing your ROI.

Fulfilling Requests

References are necessary for a company’s growth in sales and marketing. We can assist in fulfilling sales reference requests and securing references for press releases, analyst calls and event speakers. Recognition programs can be created to acknowledge customer reference activity.

Collateral Creation

We can develop a range of customer assets depending on your companies needs from case studies, videos, blogs, sales wins and more.

Data Management

A centralized online system will help you manage your customer data and content. We can partner with you in implementing a system that captures the elements of your reference program.

Advocate Promotion

Now that you’ve captured your customers stories, its time to promote your content. We can develop a marketing plan to amplify your customer assets.